Considering that being a freelance illustrator is a one man show, there are very many tasks that need to be taken care of and addressed on a continual basis. Often people think that all an illustrator does is draw, but that is far from the case. Seeing that being a freelance illustrator is a business there are many things that one is responsible for in order to remain working. Here is a basic list of things that need to be considered in order to manage you illustration business:

  • refine and develop your craft
  • built and improve your portfolio
  • market and promote yourself and your work
  • maintain and update website
  • continually contribute useful industry specific posts to blog
  • participate on industry activities (Illustration Friday, The Doodle Diner, discussion groups and listserves, etc.)
  • recruit new clients
  • send mailings to art directors and other potential “employers”
  • maintain database of contacts and marketing activity
  • work on current client projects and deadlines
  • conduct visual research for current projects (ie, how do the different Puerto Rican Coqui frog species look? etc.)
  • work on own projects and attempt to find a publisher for them
  • general book keeping such as billing, invoicing, paying taxes, etc.
  • recruit school visit opportunities
  • build school visit presentations that are appropriate to school curriculum & research curriculum standards
  • promote books that I have already illustrated
  • arrange book signings and book readings
  • research the market including what publishers are producing and who current and past illustrators are.
  • Daily correspondence, generating quotes and follow up emails

Posted in: Information about Illustration and Publishing